The Normalize Equality initiative includes targeted guides designed to empower conversations between influencers, brands, and agencies seeking to actively promote diversity, equality, equity and inclusion. Created by G&B Digital Management Founder/ CEO Kyle Hjelmeseth, a mixed-race business owner with experience in both the world of white privilege and Black trauma, the initiative began as a conversation among friends and quickly evolved into a step-by-step blueprint for creating powerfully positive cultural change.

The Influencer’s Guide to Normalizing Equality features tips aimed at content creators who want to build an authentic and balanced career while creating new, inspiring content that promotes inclusivity and social shift.

Based on the principle that “what we perpetuate online can and should impact our behavior offline,” Normalize Equality paves the way for influencers, agencies, and brands to lead the charge in the push toward a more equitable and inclusive future for all.